PPC vs Paid Social
How they differ for a Shopify brand, from the team that runs both every week, and which one we'd put you on.
Search & Shopping ads
Short-form video ads
Questions
It depends on your specific use case. Google Ads is stronger for PPC while TikTok Ads excels in Paid Social. For most D2C brands scaling past $1M ARR, the choice comes down to your existing tech stack, team expertise, and primary growth goal.
Yes, many D2C brands run both. For example, Klaviyo + Shopify or Meta Ads + Google Ads are common combinations. The real question is whether the combined cost and complexity is justified by incremental revenue.
Pricing varies significantly by plan and usage. We recommend evaluating both based on cost-per-result rather than sticker price. A more expensive tool that delivers better ROI is always the right choice.
Yes. We run managed services for D2C brands on either tool and can advise on which is better for your situation on a 20-minute call.
Twenty minutes on your stack. We'll tell you what to keep and what to drop.
Book a 20-minute growth call