A supplement customer runs out on a known date. A sofa buyer takes weeks to decide. The flows, ads and checkout fixes are different, so each industry gets its own page, built on a case study we have published.
By Dhiraj Palekar, Founder, Sorted · Last updated
Reorder flows timed to each bottle's real supply, Recharge plus Klaviyo, and claims that pass FDA and Meta review.
Email drives 44% of total revenue
Beauty and skincareShade and skin-type quiz data in Klaviyo, regimen cross-sells, sampling, and UGC creative tested every week.
CPM down 34%, $50K a month added
Home and livingGoogle Shopping feeds, retargeting over weeks, swatch flows, financing and delivery messaging for high-AOV pieces.
5.2x Shopping ROAS, 28% less checkout drop-off
Sports nutrition and fitnessAthlete and creator UGC at high frequency, flavor and stack bundles, and flows timed to training cycles.
4.1x average ROAS, 3.4 purchases a year
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