Industry playbooks
Eight categories. Eight different buying clocks.
A supplement reorders on day 25. A sofa sells on visit three. Flows timed for the wrong clock send the right email a month late.
Reorders timed to the bottle, not the calendar.
Reminders by supply length, Recharge and Klaviyo split cleanly, claims checked against FDA and Meta rules.
53.78% of a client's November from KlaviyoSupplements playbook Regimens, not single SKUs.
Shade and skin-type quiz data in Klaviyo, regimen cross-sells, UGC creative tested weekly.
CPM down 34%, $50K a month addedBeauty playbook Home and livingHigh AOV decides on visit three.
Shopping feeds, multi-week retargeting, swatch flows, financing and delivery up front.
5.2x Shopping ROAS, 28% less checkout drop-offHome playbook Sports nutrition and fitnessThe tub runs out on day 28.
Athlete and creator UGC at volume, flavor and stack bundles, flows timed to training cycles.
4.1x average ROAS, 3.4 purchases a yearSports nutrition playbookEvery flow knows their size.
Browse and restock alerts by variant, exchanges before refunds, try-on creative tested weekly.
Apparel playbook Food and beverageThe pantry empties on day 12.
Reorders timed to pack size, subscriptions with skip and swap, sampler-first Meta acquisition.
Food and beverage playbook PetThe bag runs out before the email.
Pet profiles in Klaviyo, reorders by bag size and weight, autoship that keeps, claims inside FDA rules.
Pet playbook Jewelry and accessoriesBought three weeks before a date.
Long-consideration flows, a gifting calendar, gift buyer segments, FTC-compliant descriptions.
Jewelry playbookAnother category? Same team, same commitment to a number. We'll tell you on the call if your category isn't a fit.
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