White-label Klaviyo management is one of the cleanest white-label arrangements in digital marketing because the work product is clearly defined, measurable, and valuable. Your client gets better email performance. Your agency earns margin on specialist execution. The white-label partner gets steady work. When all three parties benefit, the arrangement is sustainable. Here is how to structure it.
What White-Label Klaviyo Services Include
A white-label Klaviyo partner typically provides: flow audit and optimisation (reviewing and improving existing flows), flow build (creating new flows from scratch), campaign strategy and execution (writing, designing, and scheduling campaigns), list hygiene and deliverability management, and monthly reporting on email revenue attribution.
What your agency owns: the client relationship, the strategic guidance (which flows to prioritise, which segments to build, which offers to test), and the quality review of all deliverables before they reach the client. The white-label partner executes. You direct and maintain client relationship accountability.
Finding Qualified White-Label Klaviyo Partners
Klaviyo's official partner directory lists certified agencies at Gold and Platinum tiers. Filtering for agencies that list "white-label services" or respond positively to white-label enquiries identifies candidates. Alternative sources: Klaviyo's community Slack, D2C agency networks, and direct outreach to smaller agencies with strong Klaviyo credentials who may welcome white-label revenue to supplement their own client base.
Evaluation criteria: Klaviyo certification level (Gold or Platinum), portfolio of D2C brand results (not just agency logos), references from other agencies they white-label for, example reporting templates (do they report on revenue, not just engagement metrics?), and their willingness to work under your agency branding consistently without breaking the white-label structure.
Pricing and Contract Structure
Standard white-label Klaviyo engagement: partner charges $1,200 to $2,000 per month for full-service management of one brand. Your agency bills client $2,500 to $4,000 per month. Margin: $1,300 to $2,000 per client per month at 50 to 60 percent. For 5 white-label Klaviyo clients, that is $6,500 to $10,000 per month in high-margin revenue from execution you are not performing.
Contract terms with your white-label partner: 30-day notice period (not 90 or 12 months), clear IP ownership (all work product belongs to your agency and client, not the white-label partner), NDA covering client names and account data, and a quality standard agreement with defined revision rounds and turnaround times. The NDA and IP ownership clauses are non-negotiable. They protect your client relationships if the white-label arrangement ever needs to change.