SETTING UP KLAVIYO WRONG IS EXPENSIVE
Most expensive mistake: sending to an unwarmed list with a new sending domain. Blasting your full list before warm-up lands you in spam — and rebuilding sender reputation takes 3–6 months of lost email revenue.
Second most expensive: no suppression logic. Sending to unengaged subscribers kills open rates, hurts deliverability, and inflates your Klaviyo bill with profiles that will never buy.
WHAT'S INSIDE — PREVIEW
01
Account setup (6): Custom sending domain, DKIM/SPF/DMARC configured, brand assets, timezone set.
DNS setup · Sending domain · DMARC
02
Shopify integration (8): Integration connected, sync fields mapped, custom events, coupons syncing.
Shopify sync · Custom events · Coupons
03
Essential flows (8): Welcome, abandoned cart, post-purchase, win-back — all live with correct triggers.
5 core flows · Triggers · Filters
04
List & segments (7): Engaged 90/180-day, high-intent, and unengaged suppression segments created.
Segmentation · Suppression · Engaged
05
Sign-up forms (5): Pop-up live with A/B test, footer form, double opt-in configured.
Pop-up · Double opt-in · A/B test
06
Deliverability warm-up (4): Warm-up schedule documented, sending to engaged only for 30 days.
Warm-up · Sender reputation · IP
07
Analytics (4): Conversion window set, custom metrics, UTM parameters, revenue reporting.
Analytics · Conversion tracking
08
GDPR/CAN-SPAM (bonus): Unsubscribe link, physical address, suppression logic, consent tracking.
Compliance · Legal · GDPR