BAD SEGMENTATION COSTS YOU ON EVERY SEND
Sending to your full list every campaign has two costs: the Klaviyo profile cost (you pay for every active profile) and the deliverability cost (unengaged subscribers hurt open rates for everyone). Proper segmentation means your emails reach fewer people but generate more revenue — because you only send to people who will open, click, and buy.
WHAT'S INSIDE — PREVIEW
01
Segment 1 — Engaged 90 days: Opened or clicked any email in last 90 days. Primary sending segment.
Core send segment · Deliverability
02
Segment 2 — VIP buyers: 3+ orders or 2× AOV spend. Highest LTV, exclusive treatment.
VIP · High LTV · Exclusives
03
Segment 3 — At-risk customers: Bought once, 45–90 days ago, have not returned. Win-back trigger.
At-risk · Win-back trigger
04
Segment 4 — High-intent browsers: Viewed product 2+ times, no purchase. Hottest target.
Browse abandonment · High intent
05
Segment 5 — Unengaged (suppress): Not opened in 180+ days. Suppress to protect deliverability.
Suppression · Deliverability · Sunset
06
Segment 6 — SMS subscribers: Consented to SMS. Cross-channel for urgent messages.
SMS · Cross-channel · Consent
07
Segment 7 — Single-purchase, mid-spend: Most convertible to repeat buyers.
Retention · Second purchase · LTV
08
Segments 8–14 included: Discount-trained, new subscribers, lapsed VIPs, first-purchase high-AOV, referral, seasonal buyers.
Full segment library · 14 total