KLAVIYO + SHOPIFY IS THE D2C EMAIL STACK
Klaviyo's Shopify integration is the deepest in email marketing — real-time sync of orders, products, and customer data enables personalization that generic ESPs cannot match. But most stores only use 30% of the integration's capabilities. This guide covers the advanced features that separate $5K/month Klaviyo revenue from $50K/month Klaviyo revenue.
WHAT'S INSIDE — PREVIEW
01
Integration setup: Step-by-step Shopify sync configuration with all recommended settings.
Guide · Best Practice
02
Custom events: How to pass product view, collection view, and search events to Klaviyo.
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03
Shopify coupon codes: How to set up unique coupon codes in Klaviyo flows.
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04
Product blocks in email: Using Klaviyo's Shopify product block for dynamic recommendations.
Guide · Best Practice
05
Collection sync: How to sync Shopify collections and use them for segmentation.
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06
Shopify POS integration: How to connect in-store purchases to Klaviyo for unified customer view.
Guide · Best Practice
07
Shopify Flow + Klaviyo: How to trigger Klaviyo events from Shopify Flow automations.
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08
Data mapping: Which Shopify customer fields map to which Klaviyo profile properties.
Guide · Best Practice