A BAD SHOPIFY LAUNCH IS EXPENSIVE
A broken checkout or missing Klaviyo flow on launch day can cost thousands in missed revenue that you will never recover. This checklist was built from 40+ Shopify store launches — it covers the items that get missed most often, not the obvious ones every developer checks.
TOP 5 MOST MISSED ITEMS
- Klaviyo abandoned cart flow not live — most expensive miss, costs $500–$2000 in the first week
- Meta Pixel not firing on purchase — running ads with no conversion data from day one
- Product page SEO fields empty — easy to fill, most founders skip at launch
- No mobile speed optimization — most D2C traffic is mobile
- No cookie banner — GDPR/CCPA compliance required before any data collection
WHAT'S INSIDE — PREVIEW
01
Technical (12): Custom domain, SSL, checkout, payment methods, Shopify Payments, 404 handling, speed score.
Domain · SSL · Checkout · Payments
02
Product pages (10): Title, description, images, variants, inventory tracking, SEO fields all filled.
Product setup · Images · SEO fields
03
Email flows (8): Welcome series, abandoned cart, order confirmation, shipping confirmation live in Klaviyo.
Klaviyo · Essential flows · Pre-launch
04
SEO (7): robots.txt, sitemap submitted, meta titles on all pages, image alt text, Google Search Console.
SEO foundation · GSC · Sitemap
05
Legal (5): Privacy policy, refund policy, terms, cookie banner, GDPR/CCPA compliance.
Legal pages · GDPR · Cookie consent
06
Analytics (5): GA4, Meta Pixel, GTM, conversion events firing, UTM templates set up.
GA4 · Meta Pixel · GTM · Tracking
07
Performance (5): Mobile speed score, LCP, image compression, above-the-fold load time.
Page speed · Core Web Vitals
08
Post-launch (bonus): First 24-hour monitoring checklist.
Post-launch monitoring · Day 1