LAUNCH IS THE STARTING GUN, NOT THE FINISH LINE
The brands that win after launch treat it as the start of a 90-day learning sprint — not the end of a build sprint. That means launching with enough creative variants to generate data, Klaviyo flows already optimized, and a post-launch iteration plan ready before day one.
WHAT'S INSIDE — PREVIEW
01
Brand (8): Logo, brand guidelines, packaging, photography, copywriting, tone of voice finalized.
Brand assets · Photography · Copy
02
Website & tech (12): Shopify live, all flows active, analytics firing, mobile speed optimized.
Tech stack · Shopify · Analytics
03
Paid ads (10): Meta account structure, audiences, creative batch ready, budget set, tracking verified.
Meta Ads · Creative · Audiences
04
Email list building (6): Pop-up live, lead magnet up, welcome series active, list warm-up started.
List building · Pop-up · Welcome flow
05
Influencer & PR (8): Seeding list, gifting kits sent, media kit ready, 3–5 influencers confirmed.
Influencer · PR · Media kit
06
Launch week (6): Day-by-day plan with posting schedule and escalation plan.
Launch week · Content schedule
07
Post-launch 30-day (10): Week-by-week optimization tasks.
Post-launch · 30-day roadmap
08
Budget tracker (bonus): Spreadsheet to track launch spend vs. projected return.
Budget tracking · Launch ROI