MOST PRODUCT LAUNCHES UNDERPERFORM DUE TO POOR SEQUENCING
Most common mistake: launching simultaneously to cold paid traffic and existing customers with the same creative and offer. Existing customers are warm — they buy with less incentive and more excitement. Cold traffic needs more proof and a cleaner page. This template sequences correctly: existing customers first, then paid traffic, then influencer amplification.
WHAT'S INSIDE — PREVIEW
01
4-week pre-launch: Email tease, waitlist building, influencer seeding, paid pre-launch ads.
Pre-launch buzz · Waitlist · Teaser
02
Launch day checklist: 20-point execution plan with email sends, paid go-live, social schedule.
Launch day · 20 checks · Timing
03
Paid amplification: How to structure Meta and Google campaigns for a new product.
Paid launch · Meta · Google · New SKU
04
Email launch sequence: 4-email launch sequence for your existing list.
Email sequence · 4 emails · Existing list
05
Influencer timing: When to activate influencer content relative to paid ads.
Influencer timing · Amplification
06
30-day post-launch: Week-by-week optimisation tasks and KPIs.
30-day plan · Post-launch optimisation
07
Launch KPIs: 8 metrics to track in first 30 days.
KPIs · Launch metrics · Success criteria
08
Common mistakes: 7 most expensive product launch mistakes.
Common mistakes · Anti-patterns