Health & Supplements Google & Meta Ads Cost USA 2026 — New York Benchmarks

Health & Supplements — New York

Vitamins, protein, wellness. Subscription models drive LTV. Google CVR among highest in D2C — strong purchase intent on search.

2026 Benchmarks — New York

$1.23

Meta CPC

↓ Below avg

$7.5

Google CPC

↑ Above avg

3.8%

Meta CVR

Google: 7.5%

5.1×

Meta ROAS

CPA: $38

Budget Estimator — New York

Monthly Budget (USD)$5,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Health & Supplements

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	0.82	1.4%	3.8%	Subscription offer
Meta Reels	Meta	0.55	0.9%	2.5%	Before/after proof
Google Search	Google	5	6.5%	7.5%	High-intent buys
Google Shopping	Google	0.8	1.0%	2.5%	Product listings
Performance Max	Google	2.2	2.8%	3.2%	Subscription scale
YouTube	YouTube	0.08	0.6%	0.9%	Education + trust