D2C PPC · India · National Average · 2026

Health & Supplements
National Average India Ad Costs

Vitamins, protein, Ayurveda, wellness. Ayurvedic supplements growing fastest. Subscription model converts well. Doctor + expert trust signals critical.

₹0.18Meta CPC

₹0.65Google CPC

5.5×Avg ROAS

3.8%Avg CVR (Meta)

Health & Supplements — National Average

Vitamins, protein, Ayurveda, wellness. Ayurvedic supplements growing fastest. Subscription model converts well. Doctor + expert trust signals critical.

Insight: Ayurvedic supplements have 40% lower CAC than synthetic. Subscription models (auto-ship 30 days) dominant. Doctor endorsements improve CVR 60%. Google intent extremely high in metro cities.

2026 Benchmarks — National Average

₹0.18

Meta CPC

↓ Below avg

₹0.65

Google CPC

↓ Below avg

3.8%

Meta CVR

Google: 7%

5.5×

Meta ROAS

CPA: ₹420

Budget Estimator — National Average

Monthly Budget (INR)₹50,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Health & Supplements

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	₹18	1.3%	3.8%	Subscription + auto-ship
Meta Reels	Meta	₹10	0.9%	2.8%	Doctor endorsements
WhatsApp Ads	WhatsApp	₹20	3.5%	8.0%	Health consultation
Google Search	Google	₹65	5.8%	7.0%	Buy + best-for terms
Google Shopping	Google	₹15	0.8%	2.2%	Product listings
YouTube	YouTube	₹1	0.7%	1.2%	Education + trust