Pet Care Google & Meta Ads Cost India 2026 — National Average Benchmarks

Pet Care — National Average

Pet food, grooming, accessories. India pet market growing 20%+ YoY. Premium segment outperforming. Subscription LTV exceptional.

Insight: India pet market ₹12,000 Cr+ in 2026. Premium humanised pet food growing 35% YoY. WhatsApp vet-consult-to-purchase flow has 12–18% CVR. Emotional content converts extremely well.

2026 Benchmarks — National Average

₹0.12

Meta CPC

↓ Below avg

₹0.42

Google CPC

↓ Below avg

Meta CVR

Google: 6.5%

4.8×

Meta ROAS

CPA: ₹260

Budget Estimator — National Average

Monthly Budget (INR)₹50,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Pet Care

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	₹12	2.0%	4.0%	Emotional pet content
Meta Reels	Meta	₹6	1.3%	3.0%	Cute pet UGC
WhatsApp Ads	WhatsApp	₹14	3.0%	7.5%	Vet consultation
Google Search	Google	₹42	5.5%	6.5%	Vet-recommended terms
Google Shopping	Google	₹10	0.9%	2.5%	Pet food listings
YouTube	YouTube	₹1	0.6%	1.2%	Care tips