Supplements, food, grooming. Highest CVR on Google (Animals & Pets 16%+). Emotional creative drives Meta. Subscription LTV is exceptional.
| Format | Channel | CPC | CTR | CVR | Best for |
|---|---|---|---|---|---|
| Meta Feed | 0.58 | 1.9% | 4.2% | Pet UGC videos | |
| Meta Reels | 0.38 | 1.2% | 3.0% | Cute pet content | |
| Google Search | 3.97 | 6.2% | 8.5% | Vet-recommended terms | |
| Google Shopping | 0.7 | 1.0% | 2.8% | Pet food / treats | |
| Performance Max | 1.95 | 2.4% | 3.5% | Subscription | |
| YouTube | YouTube | 0.09 | 0.6% | 1.0% | Training / care |
We manage $30M+ in D2C ad spend. Find where your pet care budget leaks — in 72 hours.
Sources: WordStream 2026, Ryze AI / Triple Whale (20K+ DTC accounts), AdAmigo, OwlClaw India 2026, Sorted Agency data. Updated June 2026.