D2C PPC · USA · New York · 2026

Jewellery & Accessories
New York USA Ad Costs

Watches, jewellery, bags. High AOV + gifting seasonality. Google Shopping critical. Meta excels for gift occasion campaigns.

$1.13Meta CPC

$5.24Google CPC

5.5×Avg ROAS

2.8%Avg CVR (Meta)

Jewellery & Accessories — New York

Watches, jewellery, bags. High AOV + gifting seasonality. Google Shopping critical. Meta excels for gift occasion campaigns.

2026 Benchmarks — New York

$1.13

Meta CPC

↓ Below avg

$5.24

Google CPC

↓ Below avg

2.8%

Meta CVR

Google: 3.5%

5.5×

Meta ROAS

CPA: $48

Budget Estimator — New York

Monthly Budget (USD)$5,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Jewellery & Accessories

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	0.75	1.6%	2.8%	Gift occasion ads
Meta Reels	Meta	0.48	1.0%	2.0%	Luxury creative
Google Search	Google	3.49	6.0%	3.5%	Gift + brand terms
Google Shopping	Google	0.8	1.0%	2.2%	Product intent
Performance Max	Google	1.75	2.2%	2.5%	Holiday seasons
YouTube	YouTube	0.1	0.6%	0.8%	Unboxing content