Vitamins, protein, wellness. Subscription models drive LTV. Google CVR among highest in D2C — strong purchase intent on search.
| Format | Channel | CPC | CTR | CVR | Best for |
|---|---|---|---|---|---|
| Meta Feed | 0.82 | 1.4% | 3.8% | Subscription offer | |
| Meta Reels | 0.55 | 0.9% | 2.5% | Before/after proof | |
| Google Search | 5 | 6.5% | 7.5% | High-intent buys | |
| Google Shopping | 0.8 | 1.0% | 2.5% | Product listings | |
| Performance Max | 2.2 | 2.8% | 3.2% | Subscription scale | |
| YouTube | YouTube | 0.08 | 0.6% | 0.9% | Education + trust |
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Sources: WordStream 2026, Ryze AI / Triple Whale (20K+ DTC accounts), AdAmigo, OwlClaw India 2026, Sorted Agency data. Updated June 2026.