Klaviyo · Abandoned Cart · Tutorial

HOW TO SET UP
KLAVIYO ABANDONED CART

Step-by-step guide to setting up the Klaviyo abandoned cart flow for Shopify. Trigger configuration, email sequence, split testing, and optimization.

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ABANDONED CART IS THE HIGHEST-ROI FLOW TO BUILD FIRST

A properly configured Klaviyo abandoned cart flow generates more revenue per month than most brands spend on it in an entire year. Average performance across our client portfolio: 6–14% cart recovery rate, $2,500–$15,000 per month in recovered revenue depending on traffic volume. If you only build one Klaviyo flow, make it this one.

WHAT'S INSIDE — PREVIEW

01
What is covered in this guide — how to set up klaviyo abandoned cart — and how to use it.
Complete coverage · Step by step
02
Implementation checklist: Step-by-step action items you can complete today.
Checklist · Action items
03
Benchmarks: Industry-standard metrics and targets for this topic.
Benchmarks · KPIs
04
Common mistakes: The errors most brands make — and how to avoid them.
Anti-patterns · Mistakes
05
Tools and tech stack: Which platforms and tools are referenced.
Tools · Stack
06
Templates and copy: Ready-to-use copy and template snippets.
Copy · Templates
07
Worked examples: Real brand examples with context.
Examples · Case studies
08
Related resources: What to read next for deeper implementation.
Related · Next steps

FREQUENTLY ASKED

What is the best timing for cart abandonment emails?

Email 1: 1–2 hours after abandonment (when intent is highest). Email 2: 24 hours (social proof and reminder). Email 3: 72 hours (urgency, optional discount). Studies show Email 1 generates 50%+ of total flow revenue.

How do I trigger the cart abandonment flow in Klaviyo?

In Klaviyo: Flows → Create Flow → Browse templates → Abandoned Cart. The trigger is "Started Checkout" or "Added to Cart" (available with full Shopify integration). "Started Checkout" converts better because it captures higher-intent abandoners.

Should I add a discount to my cart abandonment flow?

Test without discount first. Many customers abandoned for non-price reasons (distraction, comparison shopping, slow internet). A discount in email 3 only — if you run one — captures the price-sensitive segment without devaluing for non-price-sensitive buyers.

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