CHECKOUT IS WHERE MOST D2C BRANDS LEAVE THE MOST MONEY
Average D2C brand loses 68–72% of customers at checkout. Even a 5% reduction in checkout abandonment typically generates a 3–5% increase in total revenue without a single additional visitor. Most checkout problems are invisible to founders — they appear as slightly lower-than-expected ROAS, never as an obvious problem. This audit makes the invisible visible.
WHAT'S INSIDE — PREVIEW
01
Checkout abandonment: Industry average 68–72%. How to diagnose what is causing it.
Benchmark · Abandonment diagnosis
02
Trust signals: Secure payment badges, money-back guarantee, real-time social proof.
Trust · Security badges · Guarantee
03
Payment methods: Which reduce abandonment most. Buy now pay later (BNPL) data.
Payment methods · BNPL · Conversion
04
Checkout UX: Form field optimisation, guest checkout, error message clarity.
UX · Form fields · Guest checkout
05
Order bump / upsell: How to add checkout upsell without hurting CVR.
Order bump · Upsell · AOV at checkout
06
Mobile checkout: Mobile-specific issues that cause 60% of checkout abandonment.
Mobile checkout · Thumb reach · Speed
07
Shopify Plus extensibility: What is possible with checkout extensibility on Plus.
Shopify Plus · Extensibility · Apps
08
Post-checkout: Confirmation page for review collection and cross-sell.
Confirmation page · Post-checkout