Luggage, outdoor equipment, travel accessories. Seasonal with strong search intent peaks. Google dominates — high-consideration purchase.
| Format | Channel | CPC | CTR | CVR | Best for |
|---|---|---|---|---|---|
| Meta Feed | 0.7 | 1.4% | 2.2% | Destination creative | |
| Meta Reels | 0.44 | 0.9% | 1.8% | Adventure content | |
| Google Search | 2.12 | 5.8% | 3.8% | Gear + trip terms | |
| Google Shopping | 0.58 | 0.9% | 2.0% | Gear listings | |
| Performance Max | 1.4 | 2.1% | 2.2% | Seasonal scale | |
| YouTube | YouTube | 0.08 | 0.7% | 1.0% | Adventure storytelling |
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Sources: WordStream 2026, Ryze AI / Triple Whale (20K+ DTC accounts), AdAmigo, OwlClaw India 2026, Sorted Agency data. Updated June 2026.