D2C PPC · USA · National Average · 2026
Travel & Outdoor Gear
National Average USA Ad Costs
Luggage, outdoor equipment, travel accessories. Seasonal with strong search intent peaks. Google dominates — high-consideration purchase.
$0.7Meta CPC
$2.12Google CPC
4.5×Avg ROAS
2.2%Avg CVR (Meta)
Industries
Fashion & ApparelBeauty & SkincareHealth & SupplementsFood & BeverageHome & LivingPet CareSports & FitnessJewellery & AccessoriesBaby & KidsElectronics & GadgetsPersonal Care & GroomingSustainable & Eco ProductsTravel & Outdoor GearSubscription BoxesWellness & Functional DrinksKids Education & Toys
Locations
National AverageNew YorkLos AngelesSan FranciscoChicagoMiamiAustin / DallasSeattleBostonAtlantaRural / Midwest
Travel & Outdoor Gear — National Average
Luggage, outdoor equipment, travel accessories. Seasonal with strong search intent peaks. Google dominates — high-consideration purchase.
2026 Benchmarks — National Average
$0.7
Meta CPC
↓ Below avg
$2.12
Google CPC
↓ Below avg
2.2%
Meta CVR
Google: 3.8%
4.5×
Meta ROAS
CPA: $58
Budget Estimator — National Average
Monthly Budget (USD)$5,000
Channel
-
Adj. CPC
-
Est. Clicks
-
Est. Orders / mo
-
Proj. Revenue
-
With Sorted optimisation: - orders (25% more)
Campaign Breakdown — Travel & Outdoor Gear
| Format | Channel | CPC | CTR | CVR | Best for |
|---|---|---|---|---|---|
| Meta Feed | 0.7 | 1.4% | 2.2% | Destination creative | |
| Meta Reels | 0.44 | 0.9% | 1.8% | Adventure content | |
| Google Search | 2.12 | 5.8% | 3.8% | Gear + trip terms | |
| Google Shopping | 0.58 | 0.9% | 2.0% | Gear listings | |
| Performance Max | 1.4 | 2.1% | 2.2% | Seasonal scale | |
| YouTube | YouTube | 0.08 | 0.7% | 1.0% | Adventure storytelling |
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Explore Other Industries
Fashion & Apparel
Meta: $0.45 · ROAS: 4.2×
Beauty & Skincare
Meta: $0.68 · ROAS: 4.8×
Health & Supplements
Meta: $0.82 · ROAS: 5.1×
Food & Beverage
Meta: $0.52 · ROAS: 3.8×
Home & Living
Meta: $0.7 · ROAS: 5.2×
Pet Care
Meta: $0.58 · ROAS: 4.6×
Sports & Fitness
Meta: $0.62 · ROAS: 4×
Jewellery & Accessories
Meta: $0.75 · ROAS: 5.5×
Sources: WordStream 2026, Ryze AI / Triple Whale (20K+ DTC accounts), AdAmigo, OwlClaw India 2026, Sorted Agency data. Updated June 2026.