Baby & Kids Google & Meta Ads Cost USA 2026 — National Average Benchmarks

Baby & Kids — National Average

Baby gear, toys, clothing. High-intent parents. Safety messaging drives CVR. Google Search dominant — parents research heavily before buying.

2026 Benchmarks — National Average

$0.72

Meta CPC

↓ Below avg

$4.8

Google CPC

↓ Below avg

4.5%

Meta CVR

Google: 6.2%

4.3×

Meta ROAS

CPA: $28

Budget Estimator — National Average

Monthly Budget (USD)$5,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Baby & Kids

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	0.72	1.7%	4.5%	Parent testimonials
Meta Reels	Meta	0.44	1.1%	3.2%	Baby milestone content
Google Search	Google	4.8	6.5%	6.2%	Safety + best-for terms
Google Shopping	Google	0.85	1.0%	2.8%	Product listings
Performance Max	Google	2	2.4%	3.0%	Broad reach
YouTube	YouTube	0.1	0.8%	1.5%	Product reviews