Gym gear, activewear, equipment. Aspirational creative wins on Meta. High CVR on Google for equipment. Strong YouTube performance.
| Format | Channel | CPC | CTR | CVR | Best for |
|---|---|---|---|---|---|
| Meta Feed | 0.62 | 1.7% | 3.5% | Transformation ads | |
| Meta Reels | 0.4 | 1.1% | 2.5% | Workout demos | |
| Google Search | 2.64 | 5.5% | 4.8% | Category keywords | |
| Google Shopping | 0.6 | 0.8% | 2.0% | Equipment | |
| Performance Max | 1.55 | 2.3% | 2.8% | Broad reach | |
| YouTube | YouTube | 0.08 | 0.7% | 1.1% | Workout content |
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Sources: WordStream 2026, Ryze AI / Triple Whale (20K+ DTC accounts), AdAmigo, OwlClaw India 2026, Sorted Agency data. Updated June 2026.