Sports & Fitness Google & Meta Ads Cost USA 2026 — Rural / Midwest Benchmarks

Sports & Fitness — Rural / Midwest

Gym gear, activewear, equipment. Aspirational creative wins on Meta. High CVR on Google for equipment. Strong YouTube performance.

2026 Benchmarks — Rural / Midwest

$0.53

Meta CPC

↓ Below avg

$2.24

Google CPC

↓ Below avg

3.5%

Meta CVR

Google: 4.8%

4×

Meta ROAS

CPA: $32

Budget Estimator — Rural / Midwest

Monthly Budget (USD)$5,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Sports & Fitness

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	0.62	1.7%	3.5%	Transformation ads
Meta Reels	Meta	0.4	1.1%	2.5%	Workout demos
Google Search	Google	2.64	5.5%	4.8%	Category keywords
Google Shopping	Google	0.6	0.8%	2.0%	Equipment
Performance Max	Google	1.55	2.3%	2.8%	Broad reach
YouTube	YouTube	0.08	0.7%	1.1%	Workout content