Fashion & Apparel Google & Meta Ads Cost USA 2026 — Rural / Midwest Benchmarks

Fashion & Apparel — Rural / Midwest

Clothing, footwear, activewear. Meta outperforms Google for discovery. Google Shopping critical for brand + category intent.

2026 Benchmarks — Rural / Midwest

$0.38

Meta CPC

↓ Below avg

$3.66

Google CPC

↓ Below avg

Meta CVR

Google: 4%

4.2×

Meta ROAS

CPA: $29

Budget Estimator — Rural / Midwest

Monthly Budget (USD)$5,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Fashion & Apparel

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	0.45	1.85%	4.0%	DPA, retargeting
Meta Reels	Meta	0.28	1.2%	2.8%	Trend drops, UGC
Google Search	Google	4.31	6.8%	4.0%	High-intent keywords
Google Shopping	Google	0.66	0.9%	1.9%	Product-level ads
Performance Max	Google	1.85	2.1%	2.3%	Automated reach
YouTube	YouTube	0.1	0.7%	1.0%	Brand awareness