Travel & Outdoor Gear Google & Meta Ads Cost India 2026 — Tier 2 Cities Benchmarks

Travel & Outdoor Gear — Tier 2 Cities

Luggage, outdoor equipment, travel accessories. India travel market booming post-COVID. Domestic tourism growing. Google dominant for purchase intent.

Insight: India travel market $220B in 2026. Domestic travel growing 18% YoY. Luggage + travel gear D2C growing sharply. Google search peaks in Jan–Feb and May–Jun (travel booking season).

2026 Benchmarks — Tier 2 Cities

₹0.08

Meta CPC

↓ Below avg

₹0.27

Google CPC

↓ Below avg

2.2%

Meta CVR

Google: 3.8%

4.2×

Meta ROAS

CPA: ₹490

Budget Estimator — Tier 2 Cities

Monthly Budget (INR)₹50,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Travel & Outdoor Gear

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	₹12	1.5%	2.2%	Destination creative
Meta Reels	Meta	₹7	0.9%	1.8%	Adventure travel content
WhatsApp Ads	WhatsApp	₹14	2.5%	5.0%	Trip inspiration
Google Search	Google	₹38	5.5%	3.8%	Gear + trip terms
Google Shopping	Google	₹9	0.8%	2.0%	Gear listings
YouTube	YouTube	₹1	0.6%	1.0%	Travel vlogs