Jewellery & Accessories Google & Meta Ads Cost India 2026 — Tier 2 Cities Benchmarks

Jewellery & Accessories — Tier 2 Cities

Jewellery, watches, fashion accessories. Gold/silver D2C brands growing 40% YoY. Festival + wedding season enormous. WhatsApp pre-purchase consultation key.

Insight: India jewellery market ₹6.7 lakh Cr. D2C gold brands growing 40% YoY. AOV ₹5,000–50,000. WhatsApp pre-purchase consultation converts at 12–18%. BIS hallmarking trust signals critical.

2026 Benchmarks — Tier 2 Cities

₹0.11

Meta CPC

↓ Below avg

₹0.36

Google CPC

↓ Below avg

2.5%

Meta CVR

Google: 3%

5.8×

Meta ROAS

CPA: ₹540

Budget Estimator — Tier 2 Cities

Monthly Budget (INR)₹50,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Jewellery & Accessories

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	₹15	1.5%	2.5%	Gifting + occasion
Meta Reels	Meta	₹8	1.0%	1.8%	Showcase + styling
WhatsApp Ads	WhatsApp	₹18	3.5%	12.0%	Pre-purchase chat
Google Search	Google	₹52	5.5%	3.0%	Gift + buy terms
Google Shopping	Google	₹13	0.9%	2.0%	Product intent
YouTube	YouTube	₹2	0.6%	0.9%	Unboxing / design