D2C PPC · India · Tier 2 Cities · 2026

Fashion & Apparel
Tier 2 Cities India Ad Costs

Clothing, ethnic wear, footwear. Meesho and Myntra competition intensifying. Meta Reels is top D2C channel. WhatsApp Commerce growing fast.

₹0.07Meta CPC

₹0.27Google CPC

4.5×Avg ROAS

3.5%Avg CVR (Meta)

Fashion & Apparel — Tier 2 Cities

Clothing, ethnic wear, footwear. Meesho and Myntra competition intensifying. Meta Reels is top D2C channel. WhatsApp Commerce growing fast.

Insight: Reels avg ₹3–8 CPC vs feed ₹8–15. Festival season (Oct–Nov) spikes CPMs 200–300%. High return rates (15–30%) are the key ROAS risk. EMI messaging improves conversion on high-ticket items.

2026 Benchmarks — Tier 2 Cities

₹0.07

Meta CPC

↓ Below avg

₹0.27

Google CPC

↓ Below avg

3.5%

Meta CVR

Google: 3.8%

4.5×

Meta ROAS

CPA: ₹260

Budget Estimator — Tier 2 Cities

Monthly Budget (INR)₹50,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Fashion & Apparel

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	₹10	1.8%	3.5%	DPA, catalogue ads
Meta Reels	Meta	₹5	1.1%	2.5%	Trending styles, UGC
WhatsApp Ads	WhatsApp	₹12	2.8%	6.0%	Click-to-chat, purchase
Google Search	Google	₹38	5.5%	3.8%	Brand + category terms
Google Shopping	Google	₹8	0.7%	1.8%	Product listings
Performance Max	Google	₹18	1.8%	2.0%	Festival campaigns