Sustainable & Eco Products Google & Meta Ads Cost India 2026 — Pune Benchmarks

Sustainable & Eco Products — Pune

Eco-friendly home, sustainable fashion, zero-waste products. India eco segment growing rapidly. Urban millennial buyers. Mission-driven = strong word-of-mouth.

Insight: India sustainability awareness growing fast in metros. Khadi and natural products positioning strong. Government push for plastic-free India helps. B-Corp and organic certifications increase trust and CVR.

2026 Benchmarks — Pune

₹0.14

Meta CPC

↓ Below avg

₹0.42

Google CPC

↓ Below avg

3.5%

Meta CVR

Google: 4.2%

4×

Meta ROAS

CPA: ₹290

Budget Estimator — Pune

Monthly Budget (INR)₹50,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Sustainable & Eco Products

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	₹11	2.0%	3.5%	Mission + impact creative
Meta Reels	Meta	₹6	1.3%	2.5%	Impact storytelling
WhatsApp Ads	WhatsApp	₹13	2.6%	5.5%	Community building
Google Search	Google	₹32	5.5%	4.2%	Eco + natural terms
Google Shopping	Google	₹8	0.8%	2.0%	Product listings
YouTube	YouTube	₹1	0.7%	1.0%	Impact documentary