Home & Living Google & Meta Ads Cost India 2026 — Pune Benchmarks

Home & Living — Pune

Furniture, home decor, furnishings. India home D2C booming post-WFH. High AOV but longer consideration. Instagram Discovery + YouTube key.

Insight: AOV ₹3,000–8,000 means strong ROAS despite higher CPCs. EMI messaging increases conversion 30%. Video tours outperform static by 2.5×. Tier 1 cities 70% of revenue.

2026 Benchmarks — Pune

₹0.21

Meta CPC

↓ Below avg

₹0.62

Google CPC

↓ Below avg

2.2%

Meta CVR

Google: 3.2%

5×

Meta ROAS

CPA: ₹680

Budget Estimator — Pune

Monthly Budget (INR)₹50,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Home & Living

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	₹16	1.4%	2.2%	Room transformation
Meta Reels	Meta	₹9	0.9%	1.6%	Home tour videos
WhatsApp Ads	WhatsApp	₹18	2.8%	5.0%	Design consultation
Google Search	Google	₹48	5.0%	3.2%	Category searches
Google Shopping	Google	₹11	0.8%	1.8%	Product discovery
YouTube	YouTube	₹1.5	0.6%	1.0%	Design inspiration