D2C PPC · India · Bengaluru · 2026

Food & Beverage
Bengaluru India Ad Costs

D2C food, snacks, healthy beverages. Healthy snacking fastest growing segment. COD still 60%+ of orders. RTO risk key P&L consideration.

₹0.12Meta CPC

₹0.38Google CPC

3.8×Avg ROAS

3%Avg CVR (Meta)

Food & Beverage — Bengaluru

D2C food, snacks, healthy beverages. Healthy snacking fastest growing segment. COD still 60%+ of orders. RTO risk key P&L consideration.

Insight: COD orders have 20–30% higher RTO risk. Prepaid conversions far more valuable. Regional flavours convert better in specific cities. Swiggy Instamart / Blinkit competition growing for snacks.

2026 Benchmarks — Bengaluru

₹0.12

Meta CPC

↓ Below avg

₹0.38

Google CPC

↓ Below avg

Meta CVR

Google: 5%

3.8×

Meta ROAS

CPA: ₹230

Budget Estimator — Bengaluru

Monthly Budget (INR)₹50,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Food & Beverage

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	₹8	2.1%	3.0%	Food photography
Meta Reels	Meta	₹4	1.5%	2.2%	Recipe / unboxing
WhatsApp Ads	WhatsApp	₹10	2.5%	5.5%	Repeat purchase
Google Search	Google	₹25	4.8%	5.0%	Niche diet terms
Google Shopping	Google	₹6	0.7%	1.4%	Product discovery
YouTube	YouTube	₹1	0.5%	0.8%	Recipe content