Baby & Kids Google & Meta Ads Cost India 2026 — Delhi NCR Benchmarks

Baby & Kids — Delhi NCR

Baby gear, toys, clothing, education products. Trust signals and safety certifications critical. Parents research heavily — Google dominant.

Insight: India baby care market ₹34,000 Cr growing 12% YoY. BIS/ISI certification trust signals critical. Google search intent very high for baby products. WhatsApp parenting communities drive referrals.

2026 Benchmarks — Delhi NCR

₹0.19

Meta CPC

↓ Below avg

₹0.78

Google CPC

↓ Below avg

Meta CVR

Google: 5.8%

4.2×

Meta ROAS

CPA: ₹270

Budget Estimator — Delhi NCR

Monthly Budget (INR)₹50,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Baby & Kids

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	₹12	1.8%	4.0%	Parent testimonials
Meta Reels	Meta	₹7	1.1%	2.8%	Baby milestone content
WhatsApp Ads	WhatsApp	₹14	3.0%	7.0%	Parenting communities
Google Search	Google	₹50	6.2%	5.8%	Safety + best-for terms
Google Shopping	Google	₹12	0.9%	2.5%	Product listings
YouTube	YouTube	₹1.5	0.7%	1.5%	Parenting channels