Sports & Fitness Google & Meta Ads Cost India 2026 — Mumbai Benchmarks

Sports & Fitness — Mumbai

Gym gear, activewear, equipment. Post-COVID fitness boom sustained. Tier 2 cities emerging. Creator partnerships key. YouTube drives discovery.

Insight: India fitness market ₹4,500 Cr in 2025. YouTube fitness creators drive discovery — YT ads CVR 2–4%. Vernacular content in regional languages reduces CPC 25–40% in Tier 2. Cricket endorsements strong.

2026 Benchmarks — Mumbai

₹0.18

Meta CPC

↓ Below avg

₹0.56

Google CPC

↓ Below avg

3.5%

Meta CVR

Google: 4.5%

4.2×

Meta ROAS

CPA: ₹280

Budget Estimator — Mumbai

Monthly Budget (INR)₹50,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Sports & Fitness

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	₹11	1.7%	3.5%	Transformation ads
Meta Reels	Meta	₹6	1.2%	2.6%	Workout demos
WhatsApp Ads	WhatsApp	₹13	2.6%	6.0%	Coach consultation
Google Search	Google	₹35	5.2%	4.5%	Category keywords
Google Shopping	Google	₹9	0.8%	2.0%	Equipment listings
YouTube	YouTube	₹1	0.7%	2.5%	Trainer content