HOW TO IMPROVE
REPEAT PURCHASE
FOR COFFEE

HOW TO IMPROVE REPEAT PURCHASE FOR COFFEE BRANDS

Coffee brands need a vertical-specific approach to repeat purchase — generic D2C benchmarks miss the category nuances that make the biggest difference.

THE FRAMEWORK

• Step 1 — Audit: Current repeat purchase vs. coffee category benchmark
• Step 2 — Identify: Single highest-leverage lever for improveing repeat purchase
• Step 3 — Implement: Execute highest-impact change first
• Step 4 — Measure: Track repeat purchase weekly, iterate monthly