THE SECOND PURCHASE IS THE MOST IMPORTANT PURCHASE IN D2C
A customer who buys twice is 2–3× more likely to buy a third time than a first-time buyer is to buy a second time. Engineering the second purchase is the single highest-leverage retention action available. Your post-purchase Klaviyo flow should be laser-focused on driving that second purchase within 30–45 days.
WHAT'S INSIDE — PREVIEW
01
What is covered in this guide — how to increase repeat purchase rate — and how to use it.
Complete coverage · Step by step
02
Implementation checklist: Step-by-step action items you can complete today.
Checklist · Action items
03
Benchmarks: Industry-standard metrics and targets for this topic.
Benchmarks · KPIs
04
Common mistakes: The errors most brands make — and how to avoid them.
Anti-patterns · Mistakes
05
Tools and tech stack: Which platforms and tools are referenced.
Tools · Stack
06
Templates and copy: Ready-to-use copy and template snippets.
Copy · Templates
07
Worked examples: Real brand examples with context.
Examples · Case studies
08
Related resources: What to read next for deeper implementation.
Related · Next steps