INFLUENCER MARKETING HAS CHANGED — MICRO IS THE NEW MEGA
The era of paying $50,000 for one post from a mega-influencer with 2M followers is over for most D2C brands. Micro-influencers (10K–100K followers) deliver better engagement rates, more authentic content, lower CPMs, and easier usage rights negotiations. A programme of 20 micro-influencers consistently outperforms 1 mega-influencer at the same budget.
WHAT'S INSIDE — PREVIEW
01
What is covered in this guide — d2c influencer marketing guide — and how to use it.
Complete coverage · Step by step
02
Implementation checklist: Step-by-step action items you can complete today.
Checklist · Action items
03
Benchmarks: Industry-standard metrics and targets for this topic.
Benchmarks · KPIs
04
Common mistakes: The errors most brands make — and how to avoid them.
Anti-patterns · Mistakes
05
Tools and tech stack: Which platforms and tools are referenced.
Tools · Stack
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Templates and copy: Ready-to-use copy and template snippets.
Copy · Templates
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Worked examples: Real brand examples with context.
Examples · Case studies
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Related resources: What to read next for deeper implementation.
Related · Next steps