Eco-friendly home, sustainable fashion, zero-waste. Values-driven buyers = high LTV. Strong organic amplification. Meta ideal for mission-led brands.
| Format | Channel | CPC | CTR | CVR | Best for |
|---|---|---|---|---|---|
| Meta Feed | 0.6 | 2.1% | 3.6% | Mission-driven creative | |
| Meta Reels | 0.38 | 1.3% | 2.8% | Impact storytelling | |
| Google Search | 3.1 | 5.8% | 4.5% | Eco + sustainable terms | |
| Google Shopping | 0.65 | 0.9% | 2.0% | Product listings | |
| Performance Max | 1.55 | 2.2% | 2.5% | Values audience | |
| YouTube | YouTube | 0.08 | 0.7% | 1.0% | Brand documentary |
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Sources: WordStream 2026, Ryze AI / Triple Whale (20K+ DTC accounts), AdAmigo, OwlClaw India 2026, Sorted Agency data. Updated June 2026.