Home & Living Google & Meta Ads Cost USA 2026 — Boston Benchmarks

Home & Living — Boston

Furniture, decor, appliances. High AOV → strong ROAS potential. Google Shopping dominant for product research. Meta drives discovery.

2026 Benchmarks — Boston

$0.95

Meta CPC

↓ Below avg

$5.21

Google CPC

↓ Below avg

2.5%

Meta CVR

Google: 3.5%

5.2×

Meta ROAS

CPA: $52

Budget Estimator — Boston

Monthly Budget (USD)$5,000

Channel

Adj. CPC

Est. Clicks

Est. Orders / mo

Proj. Revenue

With Sorted optimisation: - orders (25% more)

Campaign Breakdown — Home & Living

Format	Channel	CPC	CTR	CVR	Best for
Meta Feed	Meta	0.7	1.5%	2.5%	Room inspiration
Meta Reels	Meta	0.45	0.9%	1.8%	Transformation tours
Google Search	Google	3.86	5.8%	3.5%	Category keywords
Google Shopping	Google	0.75	0.9%	2.0%	Product research
Performance Max	Google	1.8	2.2%	2.4%	Smart bidding
YouTube	YouTube	0.11	0.7%	0.9%	Room makeovers