Health & Supplements · D2C
Klaviyo Agency for Supplement Brands

KLAVIYO FOR
SUPPLEMENT
BRANDS.

Supplements are a subscription category disguised as one-time purchases. The brands that win build replenishment flows and subscription LTV systems. Sorted deploys all 12 Klaviyo flows for supplement and health D2C brands in 72 hours.

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72hrBuild Guarantee
12Flows Deployed
44%Email Revenue
3.1xBenchmark Result
9AI Agents Live
What Sorted Builds

KLAVIYO BUILT FOR SUPPLEMENT BRANDS.

Not generic flows applied to a supplements account. Every element configured for supplements buyer psychology, purchase cycles, and LTV patterns.

Supplement-Specific Flow Architecture

Supplements have predictable repurchase windows. A 30-day supply triggers a repurchase signal at day 22. Sorted builds these triggers into every post-purchase and replenishment flow.

  • Replenishment: day 22 trigger for 30-day supplies
  • Subscription upsell in post-purchase email 3
  • Win-back: results-led re-engagement copy
  • Education sequence: builds habit and justifies reorder

Compliance-Aware Creative

Supplement Meta ads require careful claim management. Sorted produces 40-60 creative variants per month that are high-converting and compliant — results-led, not claim-led.

  • Results framing (not medical claims)
  • Testimonial-led UGC for credibility
  • Ingredient-benefit angles for knowledgeable buyers
  • Before/after lifestyle (not medical outcome)

Supplement Benchmarks

Target metrics for supplement brands with full Klaviyo stack deployed.

  • Email revenue: 40-45% of total
  • Repurchase rate: 38-42% within 60 days
  • Subscription conversion: 18-25% from post-purchase
  • LTV uplift from flows: 3.1x vs no flow
All 12 Flows

COMPLETE KLAVIYO STACK IN 72 HOURS.

Every flow below is deployed for every supplements brand — configured for vertical-specific timing, copy, and logic.

01
Welcome Series
5 emails · 14 days
02
Abandoned Cart
3 emails · 72hrs · 15-25% recovery
03
Browse Abandon
3 emails · 48hrs
04
Post-Purchase
5 emails · 30 days
05
Win-Back 90d
4 emails · 18% avg conversion
06
VIP / Loyalty
Tier-based triggers
07
Back in Stock
Instant trigger · high intent
08
Replenishment
Cycle-based timing
09
Price Drop
Dynamic trigger
10
Cross-Sell
Post-purchase upsell
11
Win-Back 180d
Lapsed buyer recovery
12
SMS Fallback
Catches non-openers
Case Study

SUPPLEMENTS: EMAIL NOW DRIVES 44% OF REVENUE.

Supplement Brands — US-based health supplements brand. Built subscription model with Recharge + Klaviyo win-back flows. Replenishment triggers at day 22 for all 30-day supplies. Email now drives 44% of total revenue. 3.1x subscription LTV vs single-purchase buyers.

See all case studies →
Common Questions

KLAVIYO FOR SUPPLEMENT BRANDS — FAQ.

How do replenishment flows work for supplements?
Sorted builds replenishment flows triggered by purchase date + product supply length. For a 30-day supply, T1 fires on day 22 — when the customer is running low but not yet out. T2 at day 28, T3 at day 32 for lapsed repurchasers. This is the single highest-ROI flow for supplement brands.
Should supplement brands push subscriptions in email?
Yes — but in the right place. The optimal subscription upsell touchpoint is post-purchase email 3 (day 14-21), after the customer has had time to experience the product. Subscription upsell at day 1 converts at 3-5%. At day 14-21, it converts at 15-22%.
How does Sorted handle Recharge integration with Klaviyo?
Sorted integrates Recharge with Klaviyo for all subscription-based supplement brands. This enables subscription lifecycle flows — upcoming renewal reminders, churn prevention at cancel trigger, win-back for cancelled subscribers, and tier-upgrade incentives for loyal subscribers.
Does Sorted work with supplements brands at all revenue stages?
Yes. Sorted has scaled supplements D2C brands from $10K/month to $200K+/month. The Klaviyo system is the same — configured for your specific stage. Brands at $10K/month get the same 12-flow build as brands at $200K/month. Book the free audit and we will give you a specific action plan for your revenue stage.
Free Audit

FREE SUPPLEMENT KLAVIYO AUDIT.

45 minutes. A Sorted strategist reviews your actual Klaviyo account and tells you exactly what to fix — free whether or not you work with us.

45 min. Free. No pitch. Just what to fix.

Audit booked.

Sorted will be in touch within 4 hours. Dhiraj usually replies personally.