Sports & Fitness · D2C
Klaviyo Agency for Sports Nutrition

KLAVIYO FOR
SPORTS
NUTRITION.

Sports nutrition buyers are data-driven, results-focused, and loyal when the product works. Your Klaviyo flows need to match this mindset — results-led copy, precise replenishment timing, and community-driven content. Sorted deploys in 72 hours.

Get Free Klaviyo Audit → All verticals →
72hrBuild Guarantee
12Flows Deployed
3.4xPurchase Frequency
4.1xBenchmark Result
9AI Agents Live
What Sorted Builds

KLAVIYO BUILT FOR SPORTS NUTRITION.

Not generic flows applied to a sports nutrition account. Every element configured for sports nutrition buyer psychology, purchase cycles, and LTV patterns.

Sports Nutrition Flow Architecture

Sports nutrition has the most predictable repurchase cycle in supplements — 30-day supplies for protein, pre-workout, and creatine map directly to training cycles. Sorted builds precision replenishment timing into every flow.

  • Protein: day 22 trigger for 30-serve tubs
  • Pre-workout: day 18 trigger (faster usage rate)
  • Stack builder: post-purchase cross-sell at day 21
  • Win-back: new goal / new programme angle

Performance-Led Creative

Sports nutrition buyers respond to results and performance data — not lifestyle alone. Sorted produces 40-60 creative variants per month with performance-led hooks and athlete UGC.

  • Transformation and results-led UGC
  • Ingredient and clinical study references (compliant)
  • Athlete testimonial creative
  • 4.1x average ROAS across sports nutrition clients

Sports Nutrition Benchmarks

Target metrics for sports nutrition brands with full Klaviyo stack and replenishment flows configured.

  • Email revenue: 38-44% of total
  • Repurchase rate: 3.4x per year on average
  • Replenishment conversion: 42-50%
  • Stack/cross-sell conversion: 28% within 30 days
All 12 Flows

COMPLETE KLAVIYO STACK IN 72 HOURS.

Every flow below is deployed for every sports nutrition brand — configured for vertical-specific timing, copy, and logic.

01
Welcome Series
5 emails · 14 days
02
Abandoned Cart
3 emails · 72hrs · 15-25% recovery
03
Browse Abandon
3 emails · 48hrs
04
Post-Purchase
5 emails · 30 days
05
Win-Back 90d
4 emails · 18% avg conversion
06
VIP / Loyalty
Tier-based triggers
07
Back in Stock
Instant trigger · high intent
08
Replenishment
Cycle-based timing
09
Price Drop
Dynamic trigger
10
Cross-Sell
Post-purchase upsell
11
Win-Back 180d
Lapsed buyer recovery
12
SMS Fallback
Catches non-openers
Case Study

SPORTS NUTRITION: 3.4x PURCHASE FREQUENCY.

Sports Nutrition — Protein and sports supplement brand. High-frequency UGC ads plus LTV-focused Klaviyo flows. Replenishment triggers configured per product. Average customer purchases 3.4x per year. 4.1x average ROAS. Email driving 41% of revenue.

See all case studies →
Common Questions

KLAVIYO FOR SPORTS NUTRITION — FAQ.

How does replenishment work for protein and pre-workout?
Different products have different usage rates. Protein (30 serves): replenishment trigger at day 22. Pre-workout (60 serves): day 38. Creatine (30g/day): day 22. Sorted configures each product separately rather than using a generic post-purchase timeline.
What email benchmarks should sports nutrition brands target?
Sports nutrition buyers have high engagement when the content is relevant. Welcome series open rate: 52-58%. Replenishment email T1 open rate: 45-55% (high intent = high opens). Email should drive 38-44% of total revenue for a well-configured sports nutrition Klaviyo account.
How does Sorted approach stack-building cross-sells?
Stack builder cross-sells fire at day 21 of the post-purchase sequence — after the customer has experienced the primary product. The offer is product-specific: protein buyers get pre-workout cross-sell; pre-workout buyers get protein or creatine. Sorted uses conditional logic to prevent irrelevant cross-sells.
Does Sorted work with sports nutrition brands at all revenue stages?
Yes. Sorted has scaled sports nutrition D2C brands from $10K/month to $200K+/month. The Klaviyo system is the same — configured for your specific stage. Brands at $10K/month get the same 12-flow build as brands at $200K/month. Book the free audit and we will give you a specific action plan for your revenue stage.
Free Audit

FREE SPORTS NUTRITION KLAVIYO AUDIT.

45 minutes. A Sorted strategist reviews your actual Klaviyo account and tells you exactly what to fix — free whether or not you work with us.

45 min. Free. No pitch. Just what to fix.

Audit booked.

Sorted will be in touch within 4 hours. Dhiraj usually replies personally.