Pet owners are among the most loyal buyers in D2C. They spend more per year than almost any other category and churn less. The Klaviyo system for pet brands needs to match this loyalty — and compound it. Sorted deploys in 72 hours.
Not generic flows applied to a pet account. Every element configured for pet buyer psychology, purchase cycles, and LTV patterns.
Pet owners buy on emotion and routine. Post-purchase flows that celebrate the pet (not the product) outperform generic email for this vertical. Replenishment is critical — pet food and consumables have predictable cycles.
Pet UGC with real pets and owners outperforms all other creative formats in this category. Emotional, authentic content drives lower CPM and higher conversion for pet brands.
Pet owners have high LTV — the benchmark email metrics reflect this loyalty when the system is built correctly.
Every flow below is deployed for every pet brand — configured for vertical-specific timing, copy, and logic.
Pet Brands — Pet food and accessories brand. Replenishment flows configured by product weight/size. UGC-led Meta creative. Email now drives 39% of total revenue. 3.8x average ROAS across paid channels.
45 minutes. A Sorted strategist reviews your actual Klaviyo account and tells you exactly what to fix — free whether or not you work with us.
45 min. Free. No pitch. Just what to fix.
Sorted will be in touch within 4 hours. Dhiraj usually replies personally.