Beauty & Skincare · D2C
Klaviyo Agency for Beauty Brands

KLAVIYO FOR
BEAUTY
BRANDS.

Beauty buyers are high-LTV and highly loyal — when the retention system is built correctly. Sorted deploys all 12 Klaviyo flows for beauty and skincare D2C brands in 72 hours, with post-purchase upsell and replenishment built in from day one.

Get Free Klaviyo Audit → All verticals →
72hrBuild Guarantee
12Flows Deployed
4.1xMeta ROAS
42%Benchmark Result
9AI Agents Live
What Sorted Builds

KLAVIYO BUILT FOR BEAUTY BRANDS.

Not generic flows applied to a beauty account. Every element configured for beauty buyer psychology, purchase cycles, and LTV patterns.

Beauty-Specific Flow Architecture

Beauty and skincare buyers repurchase on a predictable cycle. Sorted builds replenishment flows, skincare routine cross-sells, and product education sequences that compound LTV every month.

  • Replenishment flow: triggered by product lifespan data
  • Post-purchase: usage tips, routine builder, cross-sell
  • Welcome: education-led, not discount-led
  • VIP: tier-based early access drives retention

UGC-Native Meta Creative

Beauty UGC showing real results outperforms polished brand creative for cold traffic. Sorted produces transformation-led, results-focused UGC variants at 40-60 per month.

  • Before/after and results-led hooks
  • Routine-based creative angles
  • Ingredient-led for conscious beauty brands
  • 34% average CPM reduction vs polished creative

Beauty Benchmarks

Target metrics for well-configured beauty Klaviyo accounts. Post-purchase is the biggest gap for most beauty brands.

  • Email revenue: 40-45% of total
  • Replenishment rate: 2.8x purchases per year
  • Post-purchase cross-sell: +22% incremental revenue
  • VIP conversion: 18% of buyers in tier
All 12 Flows

COMPLETE KLAVIYO STACK IN 72 HOURS.

Every flow below is deployed for every beauty brand — configured for vertical-specific timing, copy, and logic.

01
Welcome Series
5 emails · 14 days
02
Abandoned Cart
3 emails · 72hrs · 15-25% recovery
03
Browse Abandon
3 emails · 48hrs
04
Post-Purchase
5 emails · 30 days
05
Win-Back 90d
4 emails · 18% avg conversion
06
VIP / Loyalty
Tier-based triggers
07
Back in Stock
Instant trigger · high intent
08
Replenishment
Cycle-based timing
09
Price Drop
Dynamic trigger
10
Cross-Sell
Post-purchase upsell
11
Win-Back 180d
Lapsed buyer recovery
12
SMS Fallback
Catches non-openers
Case Study

BEAUTY D2C: 4.1x ROAS, 42% EMAIL REVENUE.

Beauty Brands — Skincare brand, $30K/month at start of engagement. UGC-led creative reduced CPM by 34%. Post-purchase 5-email sequence launched in 72 hours added $50K/month in incremental revenue within 60 days. Email now drives 42% of total revenue.

See all case studies →
Common Questions

KLAVIYO FOR BEAUTY BRANDS — FAQ.

Why is post-purchase so important for beauty brands?
Beauty is a high-repurchase category — when a customer loves a product, they come back. But without a post-purchase email sequence, you rely on them remembering to reorder rather than triggering the reminder at exactly the right moment. A 30-day post-purchase sequence with replenishment timing drives 2.8x purchase frequency on average for beauty clients.
What ROAS should beauty brands expect on Meta?
Beauty D2C brands with correctly structured Meta campaigns (broad targeting, UGC-led creatives, 21-day rotation) should see 3.5-4.5x ROAS at $50-100 AOV. Sorted has achieved 4.1x average across beauty clients.
How does Sorted handle skincare vs makeup vs haircare?
Each sub-category has different repurchase windows and creative angles. Skincare: 4-8 week replenishment. Makeup: 2-4 week for consumables. Haircare: 6-10 weeks. Sorted configures replenishment and post-purchase flows to these specific windows per product category.
Does Sorted work with beauty brands at all revenue stages?
Yes. Sorted has scaled beauty D2C brands from $10K/month to $200K+/month. The Klaviyo system is the same — configured for your specific stage. Brands at $10K/month get the same 12-flow build as brands at $200K/month. Book the free audit and we will give you a specific action plan for your revenue stage.
Free Audit

FREE BEAUTY KLAVIYO AUDIT.

45 minutes. A Sorted strategist reviews your actual Klaviyo account and tells you exactly what to fix — free whether or not you work with us.

45 min. Free. No pitch. Just what to fix.

Audit booked.

Sorted will be in touch within 4 hours. Dhiraj usually replies personally.