How to Start an eCommerce business in India 2022

Step 1

Create a business plan and select eCommerce model

Decide which eCommerce model suits you: 1. B2C/D2C Model 2. B2B Model a. Multi-vendor b. Single Vendor

Step 2

Start building your brand

Now it's time to start building your brand assets such as:  1. Logo 2. Products Packaging 3. Brand Guidelines 4. Newsletters 5. Brochures and marketing materials, etc.

Step 3

Select a suitable legal business structure

Common business structures in India are: 1. Private Limited Company 2. Limited Liability Partnership 3. Proprietorship Each has advantages and disadvantages. Discuss with accountant to select the best structure for your business.

Step 4

Get necessary eCommerce licenses and compliance

Common licenses required are: 1. Startup India (not mandatory) 2. MSME Registration (not mandatory) 3.  IEC Registration (if it involves import-export of products/services) 4. GST Registration (Mandatory if annual turnover is > Rs. 18lakhs) 5. Shop Act Registration 6. EPF and ESIC Registration 7. Profession Tax (PT) Based on your industry and state there maybe additional requirements such as FSSAI.

Step 5

Design and develop your eCommerce store

It is important to make sure that your eCommerce website has the following features: 1. User and Mobile-friendly 2. Easy to navigate, search and order 3. Distraction-free checkout process 4. Professional product images 5. Multiple payment options 6. Flexible shipping options 7. eCommerce analytics 8. Google and Facebook store integration 9. Customer review system, etc

Step 6

Sign up for a payment partner

Popular payment gateways in India:

(Recommended by Sorted)

Step 7

Setup logistics and operations

Here are some of the best shipping companies in India for eCommerce businesses: 1. India Post 2. Aramex Shipping Company 3. Blue Dart 4. Delhivery 5. DTDC 6. FedEx, etc

Step 8

Start promoting your eCommerce business

Here are some of the eCommerce marketing strategies you could utilize: 1. Content Marketing 2. Boost Your Social Media Presence 3. Search Engine Optimization (SEO) 4. Word of mouth 5. Email Marketing: 6. Google Shopping Advertisements 7. Social Media Paid Campaigns 8. Influencer Marketing 9. Affiliate marketing

Step 9

Optimize eCommerce experience

This may include: 1. Personalize user experience 2. Loyalty rewards and offers 3. Consistent and engaging Ads, sales, and website copy 4. Website speed and mobile experience 5. Conversion optimization 6. Checkout experience 7. Email newsletters 8. Customer Support 9. Consistent social media presence, etc.

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