Free Resource
Klaviyo Audit Guide

IS YOUR
KLAVIYO
BROKEN?

Most D2C brands leave 30-40% of revenue on the table because their Klaviyo setup is wrong, incomplete, or sending to the wrong people. This free guide shows you what to look for.

What the guide covers

THE COMPLETE KLAVIYO AUDIT CHECKLIST.

The same 47-point checklist Sorted uses when auditing a new client account. Covers all 12 flow categories, deliverability, segmentation, and campaigns.

  • Account health — sending domain, DKIM/SPF/DMARC, list quality, bounce rate
  • All 12 core flows — status check, timing audit, recovery rate benchmarks
  • Segmentation — RFM setup, engaged vs unengaged, suppression hygiene
  • Campaign strategy — cadence, A/B testing, deliverability impact
  • Revenue attribution — is Klaviyo correctly claiming email revenue?
  • Benchmark comparison — how your metrics compare to top D2C brands
  • Priority fix list — ranked by revenue impact and effort required
47 audit points Benchmark table included Priority scoring system Free, no credit card

SORTED KLAVIYO AUDIT

Free guide — 47-point checklist · Benchmark data · Priority scoring

Section 1: Account Health
Custom sending domain configured
DKIM, SPF, DMARC all passing
Open rate above 35% (Gmail primary)
Spam complaint rate below 0.08%
Section 2: Flow Status
Abandoned cart (3-touch, 72hr window)
Post-purchase sequence (30-day LTV)
Browse abandonment (48hr)
Win-back (90-day + 180-day)
+ 39 more audit points in the full guide

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While you wait: book a free 45-min live audit and we will walk through your actual account.

The Benchmarks

WHAT GOOD KLAVIYO LOOKS LIKE.

The metrics well-configured D2C Klaviyo accounts hit. If yours are below these, the audit guide will show you exactly what to fix.

MetricAverage D2C brandSorted client average
Email as % of total revenue16–22%35–40%
Abandoned cart recovery rate6–8%15–25%
Welcome series open rate28%48–58%
Repeat purchase rate12%28%
Klaviyo flows live212
Post-purchase sequenceNot built5 emails · 30 days
FAQ

KLAVIYO AUDIT FAQ.

Is this guide actually free?
Yes. Completely free — no credit card, no hidden paywall. Enter your email and the guide is sent immediately. You can unsubscribe from any follow-up emails at any time.
What if I want someone to audit my account for me?
Sorted offers a free 45-minute live Klaviyo audit — a strategist reviews your actual account data (not a checklist) and tells you exactly what to change. Book at sorted.agency/contact.
What platforms does this audit cover?
The guide is built specifically for Klaviyo on Shopify, which covers the majority of D2C ecommerce brands. The deliverability and segmentation sections apply to any Klaviyo account regardless of ecommerce platform.