Klaviyo Abandoned Cart Flow Template

HOW TO USE THIS TEMPLATE

Copy the subject lines and body copy into your Klaviyo flow. Customise the [BRAND], [PRODUCT], and [DISCOUNT CODE] placeholders. The timing and conditional logic instructions are included after each email.

Important: Add a flow filter on every email: If someone has placed an order 0 days back → do not send. This prevents buyers from receiving abandoned cart emails after purchasing.

THE SEQUENCE

1 hr

Email 1 delay

24 hr

Email 2 delay

48 hr

Email 3 delay

72 hr

Email 4 delay

Send: 1 hour after cart abandonment

Subject: You left something behind 👀

Preview text: Your cart is still waiting — just where you left it.

Hey {{ person.first_name | default: 'there' }},

You left something in your cart, and we wanted to make sure it didn't get lost.

Your {{ checkout.line_items | map: 'title' | join: ' and ' }} is still holding on for you:

{{ checkout.line_items[0].title }}
{{ checkout.line_items[0].price | money }}

Complete Your Order →

Questions? Just reply to this email.

No discountShort copyAvg open: 54%Avg click: 12%

Why no discount in Email 1: 38% of people who click Email 1 convert without a discount. Giving away margin here is unnecessary. Save the offer for Email 3.

Send: 24 hours after cart abandonment (if no purchase + no click on Email 1)

Subject: Still thinking about it?

Preview text: Here's what other customers are saying about {{ checkout.line_items[0].title }}.

Hey {{ person.first_name | default: 'there' }},

Still on the fence? That's fair — you're making a considered purchase.

Here's what people who made the same call are saying:

"I was skeptical at first but it genuinely changed my routine. Wish I'd ordered sooner."
— Sarah M., verified buyer ⭐⭐⭐⭐⭐

Over 10,000 customers have already made the call. Your cart is still waiting.

Go Back to My Cart →

Free shipping on orders over $50 · Easy 30-day returns

Social proofNo discountAvg open: 38%Avg click: 8%

Conditional logic: In Klaviyo, set this email to only send if person has not clicked an email in this flow. People who clicked Email 1 but didn't convert will skip to Email 3.

Send: 48 hours after cart abandonment (if no purchase)

Subject: Here's 10% off — but only until tomorrow

Preview text: Use code SAVE10 at checkout. Expires in 24 hours.

Hey {{ person.first_name | default: 'there' }},

You've looked at your cart twice now. We want to make it easier to pull the trigger.

Use this code at checkout and take 10% off your order:

SAVE10

10% off · Expires midnight tomorrow

Use SAVE10 at Checkout →

Code expires in 24 hours. One use per customer.

Discount offerUrgencyAvg open: 32%Avg click: 11%Highest revenue email

Margin note: This email generates the most revenue in the sequence but also the most discount cost. Consider using it only for cart values above $60 to protect margin. Klaviyo flow splits make this easy to implement.

Send: 72 hours after cart abandonment (if no purchase)

Subject: Last chance (we mean it this time)

Preview text: Your cart expires today.

{{ person.first_name | default: 'Hey' }},

Last email from us about your cart — we promise.

The code SAVE10 expires tonight. After that, your cart will clear and you'll need to start over.

Complete Order Before It Expires →

[BRAND NAME]

Plain text styleUrgencyShortAvg open: 29%Avg click: 7%

Why plain text: Email 4 is deliberately short and undesigned. It feels personal — like a follow-up from a friend, not a retailer. This approach consistently outperforms designed emails for the final send in the sequence.

SMS ADD-ON

Layer these 2 SMS messages on top of the email sequence for subscribers who have opted into SMS. Expected additional recovery lift: +18–23%.

Send: 2 hours after cart abandonment

Message:
Hey {{ person.first_name }}! You left something in your cart at [BRAND]. 👀 Still interested? → [checkout link]

Reply STOP to opt out.

160 charEmoji optional

Send: Day 2 (if no purchase, only if Email 3 has been sent)

Message:
[BRAND]: Your 10% off code (SAVE10) expires tonight. Complete your order: [checkout link]

Reply STOP to opt out.

Code reminderUrgency

KLAVIYO SETUP STEPS

1

Create the flow

In Klaviyo → Flows → Create Flow → Start from scratch. Set the trigger to Checkout Started.

2

Add flow filter

Click the trigger → Add flow filter → Placed Order since starting this flow = false. This suppresses buyers.

3

Build the time delays

Email 1: Wait 1 hour. Email 2: Wait 23 hours after Email 1. Email 3: Wait 24 hours after Email 2. Email 4: Wait 24 hours after Email 3.

4

Add conditional split before Email 3

Add a Conditional Split before Email 3. Condition: If someone has clicked an email in this flow → True path → skip Email 3 discount (they're engaged, don't give discount yet). False path → send Email 3.

5

Enable smart sending

Turn on Smart Sending on all emails. This prevents subscribers from receiving the flow if they already received another email from you within the last 16 hours.

6

Test with a real abandoned cart

Add yourself as a subscriber, start a checkout but don't complete it. Confirm you receive each email at the correct time.

KLAVIYO ABANDONED CART FLOW TEMPLATE

HOW TO USE THIS TEMPLATE

THE SEQUENCE

SMS ADD-ON

KLAVIYO SETUP STEPS

Create the flow

Add flow filter

Build the time delays

Add conditional split before Email 3

Enable smart sending

Test with a real abandoned cart