D2C Retention Specialists
D2C Retention Agency

STOP BUYING
THE SAME
CUSTOMER TWICE.

Paid acquisition costs keep rising. The brands that win are the ones whose retention system turns every new customer into a repeat buyer. Sorted builds that system — in 72 hours.

Get Free Retention Audit → See results →
40%Email Revenue Avg
28%Avg Repeat Purchase
3.4xAvg Purchase Frequency
72hrSystem Go-Live
100+D2C Brands
The Retention Gap

MOST D2C BRANDS ARE LEAVING 30-40% OF REVENUE ON THE TABLE.

Not from acquisition. From retention. The infrastructure gap — broken or missing Klaviyo flows — is the single largest revenue leak in most D2C businesses.

The Average D2C Brand

Before Sorted

  • Email at 16-22% of revenue
  • 1-2 Klaviyo flows live
  • Cart recovery rate: 6-8%
  • Repeat purchase rate: 12%
  • No post-purchase sequence
  • No win-back system

A Sorted-Managed Brand

After Sorted

  • Email at 35-40% of revenue
  • 12 Klaviyo flows live and compounding
  • Cart recovery rate: 15-25%
  • Repeat purchase rate: 28%
  • 5-email post-purchase sequence live
  • 90-day win-back recovering lapsed buyers

The Revenue Math

For a brand doing $50K/month in revenue:

  • Current email (at 18%): $9K/month
  • Sorted target (at 40%): $20K/month
  • Gap: $11K/month
  • Annual gap: $132K/year
  • Timeline to close gap: 60-90 days

This calculation is for illustrative purposes based on Sorted's average client outcomes.

What Retention Means

RETENTION IS NOT EMAIL. IT IS A SYSTEM.

Retention marketing for D2C brands is the full lifecycle from first purchase to loyal repeat customer. Sorted builds and manages every layer.

Klaviyo Flow Architecture

All 12 automated flows deployed in 72 hours. Each one is configured for your specific vertical — not a generic template.

  • Welcome series (5 emails, 14 days)
  • Abandoned cart (3 emails, 72 hours)
  • Post-purchase (5 emails, 30 days)
  • Browse abandonment (3 emails, 48 hrs)
  • Win-back 90 + 180 day
  • VIP, back-in-stock, price drop, SMS

Campaign Strategy

1-3 campaigns per week to your engaged segment. Value content mixed with promotional sends at a 2:1 ratio to protect list health long-term.

  • Weekly campaign calendar
  • Seasonal and event-led sends
  • Product launch sequences
  • A/B testing on every send
  • Deliverability monitoring

Segmentation and LTV

RFM architecture built on day one. Champions, Loyal, At-Risk, and Lost segments powering all targeting decisions — not one-size-fits-all sending.

  • Champions: VIP early access, exclusives
  • Loyal: upsell and cross-sell priority
  • At-Risk: re-engagement sequences
  • Lost: win-back automation
  • LTV tracked at 90, 180, 365 days
Common Questions

D2C RETENTION FAQ.

What is a D2C retention agency?
A D2C retention agency builds and manages the systems that turn one-time buyers into repeat customers. This includes Klaviyo email flow architecture, campaign strategy, segmentation, deliverability, and lifetime value tracking — all tied to revenue outcomes rather than vanity metrics like open rate.
When should a D2C brand hire a retention agency?
The clearest signals: email is below 25% of your revenue, your Klaviyo flows have not been updated in 6+ months, your repeat purchase rate is below 20%, or your CAC is rising faster than LTV. If any of these are true, the retention gap is costing you more than agency fees.
How long does it take to see results?
The first measurable results come within 7-14 days of flows going live. Abandoned cart recovery improvements are visible in the first week. Email revenue share typically moves to 30%+ within 60 days and to 35-40% within 90 days for well-configured accounts.
Does Sorted work with Klaviyo specifically?
Yes. Sorted is a certified Klaviyo partner and all retention work is built on Klaviyo's platform. We also integrate with Postscript and Klaviyo's native SMS for multi-channel retention programs.
Free Retention Audit

FIND OUT WHAT YOUR RETENTION SYSTEM IS MISSING.

45 minutes. We review your actual Klaviyo flows, email revenue share, and segmentation. You leave with a specific action plan — free whether or not you work with Sorted.

45 minutes. No pitch. Just your data and what to fix.

Audit booked.

We will reach out within 4 hours to confirm your slot. Dhiraj usually replies personally.